Thursday, 1 October 2015

Black Friday Now in Colombia

By Andrea Martinez (undergraduate Social Communication student, level 4 English)

This day is so anticipated by traders and consumers. It has its origin in the United States, but today it is celebrated in several countries like Colombia, Mexico, Spain and others. Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November).

Last year I went to Atlanta with my dad and we arrived two days before Black Friday, so we were able to experience all the excitement of people in this day for shopping. People were making very long lines to buy appliances in shops like Walmart.

The malls were very crowded and we almost could not walk. We went to many shops and bought what we liked at once. We bought a lot of clothes, shoes and different things very cheap.

It was an interesting experience to see how this day is in the United States and how that culture of consumerism has come to our country.

On this day, there are products with discounts that can take off even 90% of the original price. After this day of shopping, there is a day dedicated to Cyber Monday – shopping online – which is held on the Monday after Thanksgiving.

Since two years ago, local merchants in Colombia have been creating strategies to get more consumers. In Colombia more than 100 shopping malls in 19 cities across the country have joined Black Friday, offering discounts of up to 70% on various products.

Cyber Monday has also become popular in Colombia. The Camara de Comercio Electronico of Colombia created, which is a website where Colombians can register to receive offers for the days November 30 and December 1 on all digital platforms.

Now we don’t have to travel to the United States to have good deals!

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